Head of Builder Sales – North America

Join Bromic as Head of Builder Sales and lead the growth of our builder channel across North America. This player-coach role combines strategic leadership with hands-on business development, giving you the opportunity to build a high-performing sales team, establish major builder partnerships, and drive growth across the custom home and outdoor living markets.

Role Responsibilities:

• Sales Leadership & Team Development: Lead and coach a team of Builder Sales Managers, driving performance, accountability, KPI delivery, and sales growth through structured coaching, reporting, and development.
• Tier 1 Builder Relationships: Build and manage strategic relationships with major builders, negotiating partnerships, driving specification, and developing programs that generate long-term revenue growth.
• Corporate Partnerships: Identify and develop partnerships with pergola manufacturers, outdoor living brands, and industry partners to expand Bromic’s market reach.
• Territory & Business Development: Maintain an active sales presence by developing opportunities with builders, contractors, and projects while modelling high-performance sales behaviours for the team.
• Sales Strategy & Enablement: Improve sales processes, CRM discipline, forecasting, and sales tools while providing market insights to shape channel strategy and product development.

Who We Are Looking For:

• 7+ years’ experience in field sales, business development, or channel sales, with 2+ years leading sales teams.
• Proven success building and scaling high-performing sales teams while maintaining hands-on involvement in key opportunities.
• Builder channel, construction, outdoor living, building products, HVAC, or technical solution-selling experience required.
• Strong enterprise sales capability with experience managing strategic accounts, partnerships, and complex stakeholder relationships.
• Strong CRM, forecasting, and analytics skills with the ability to build scalable sales processes.
• Coach-player mindset with strong accountability, commercial judgement, and a growth-oriented approach.
• Excellent negotiation, communication, and executive presentation skills.

Join Bromic and play a pivotal role in building a world-class builder sales channel, developing strategic partnerships, and driving the future growth of premium outdoor heating solutions across North America. Apply via the form below: