Digital Marketing Lead – PG and RF

Bromic Group is home to some of the most trusted plumbing, gas, and refrigeration brands in Australia and around the world. We are seeking a talented Digital Marketing Lead, based in Sydney, to drive demand generation, manage multi-channel digital campaigns, and elevate the online presence of our Plumbing & Gas and Refrigeration business units. If you’re passionate about performance marketing, data-driven decision-making, and delivering measurable growth, this role offers the opportunity to make a real impact.

Role Responsibilities:

• Lead Digital Demand Generation: Plan, execute, and optimise PPC campaigns (Google Ads, Meta, LinkedIn) to drive awareness, leads, and conversions.

• Create and Optimise Campaign Assets: Develop ad creatives, refine copy, and build high-converting landing pages within the CMS.

• Improve Website UX & SEO: Enhance user experience and implement SEO best practices to boost organic visibility and conversion rates.

• Manage CRM & Automation: Build targeted email campaigns and automated workflows (HubSpot/ActiveCampaign) to nurture and convert leads.

• Strengthen Audience Targeting: Segment audiences using behavioural and demographic data to deliver personalised, high-impact content.

• Analyse Performance: Track KPIs across all digital channels using GA4, Ahrefs, Hotjar and more, optimising campaigns based on insights.

• Report on ROI: Maintain dashboards and provide clear reporting on campaign effectiveness, trends, and improvement opportunities.

Who we are looking for:

• A skilled digital marketer with tertiary qualifications in marketing (or related field) and at least 3 years’ experience across PPC, social media, SEO/SEM, and website optimisation.

• A hands-on technical marketer confident with Google Ads, Meta Ads, LinkedIn Ads, retargeting, GA4, SEMrush, and data-driven decision-making.

• A strong content creator and communicator with excellent writing skills, attention to detail, and the ability to produce engaging digital assets.

• A proactive, organised self-starter who can work independently, manage competing priorities, meet deadlines, and drive projects to completion.

• A collaborative and adaptable team player who builds strong relationships, embraces change, solves problems resourcefully, and thrives in a multi-brand environment.

If you’re ready to lead digital growth across two dynamic Bromic business units, we’d love to hear from you. Apply via the form below and take the next step in your career with a globally trusted brand.