Channel Manager – Heating
Join Bromic Heating as our U.S. Sales Channel Manager, based in Irvine, where you’ll lead the growth and performance of our distributor and Tier 1/Tier 2 dealer network nationwide. This high-impact role will drive retail and showroom expansion, manage key national accounts like Best Buy and BBQGuys, and build a scalable channel strategy to accelerate our presence in the premium outdoor heating market.
Role Responsibilities:
- Manage distributor and dealer relationships across strategic U.S. markets, ensuring performance through regular reviews and scorecards.
- Lead quarterly business reviews (QBRs) with Tier 1 and Tier 2 channel partners to drive engagement and growth.
- Execute sell-through programs and product training, including showroom visits to boost dealer performance.
- Identify and address underperforming partners, implementing corrective actions or transitions as needed.
- Roll out Bromic’s branded in-store presence across top U.S. dealers, ensuring full SKU representation and merchandising activation.
- Target and onboard new high-potential dealers in luxury outdoor living, kitchen & patio, and landscape supply sectors.
- Manage national retail accounts, driving revenue growth through assortment planning and promotional strategies.
- Own annual planning and quarterly reviews with national partners, aligning on performance goals and growth initiatives.
- Scout and launch new strategic channel partners, developing go-to-market plans to scale Bromic’s presence in new retail segments.
- Represent Bromic at trade events and dealer summits, championing the brand and attracting high-value partners.
Who we are looking for:
- Channel expert – 7+ years of U.S. experience in sales or channel management within premium consumer durables or outdoor living categories.
- Dealer-savvy – Deep understanding of distributor dynamics, national accounts, and showroom merchandising.
- Solution-oriented – Brings a proactive, “do what it takes” attitude to drive results and resolve challenges.
- Commercially sharp – Skilled in sell-through strategies, feature-based selling, and spotting market opportunities.
- Organized and agile – Thrives in a fast-paced, entrepreneurial environment with strong multitasking and planning skills.
- Technically confident – Able to grasp product specs and communicate value clearly to partners and customers.
- Collaborative communicator – Maintains open, honest communication and builds trust across teams and stakeholders.
If you’re a commercially driven, field-oriented professional with a passion for premium consumer products, we want to hear from you. Apply now to become Bromic Heating’s U.S. Sales Channel Manager and help shape the future of outdoor heating.
Job Enquiries
Please feel free to submit your details, along with your CV, to our HR team